Media and Entertainment is one sector which is growing by leaps and
bound. Urbanization and penetration of television in the life of the
people has given a further boost to this particular industry. The growth
rate of the sector is facilitated due to improvement in the standard of
living and also the increment in the income of the people and much of
the credit can also be given to the advent of ‘corporatism’ in the film
industry.
The movies of now are in stark difference from yester year flicks. Earlier movies were produced by individuals with not a strong financial backing. The script written then was with a formula of a heroine, hero, villain and load of songs. So if the movie tasted success then it was a lottery and if it tanked then the life was in the midst of misery. Now the industry survives on mullah and hype because the fore runners of the industry are big Corporate Honchos.
The trend began back in 2004, when Yash Raj Films became YRF with the release of Veer Zaara it became a brand to reckon with. The strategy was to produce 3-4 films a year; these were not mere films but a packaged product for definite consumer. A full proof idea was followed- a huge budget, bigger star cast and good music. This was done with a difference which was a new captain of the ship was appointed every time with a new release. This formula churned out hits like Hum Tum, Dhoom, Chak De India etc. But 2007 was not that great because of the entry of new players in the game who played their game interestingly and differently.
UTV can be named as a second big player of the league. The films UTV opts for are not regular ones but are more story oriented and are powerhouses as far as the acting mind it acting and not actors are concerned. Thus, the films like A Wednesday, Fashion, Dev D, Aamir etc. became their identity. These genres of films were openly welcomed at the box office. Another name worth mentioning is Karan Johar’s Dharma Production which has created a niche for itself from the audience perspective.
Moreover, Anil Ambani’s group BIG Pictures has given films like Jodha Akbar, 3Idiots and also wrecked like Raavan and Kites. They strategically got in the picture of film production, distribution, exhibition and processing. And because of this strategy BIG got freedom of purchasing movies at high price. Hence, success and crunches followed.
All these movies have changed the face of Indian Cinema. It’s no longer three shifts a day industry. The budget is no longer cut at the cost of technology. Nor the stars neither the item songs but its only and only story that matters now. Freedom to make such story based films like Rang De Basanti, Chak De India is what Corporate culture has brought into this money driven industry.
It’s a new era belonging to these kinds of films. It’s all about indulgence to the hilt! And the floodgates for opportunities are waiting.
The movies of now are in stark difference from yester year flicks. Earlier movies were produced by individuals with not a strong financial backing. The script written then was with a formula of a heroine, hero, villain and load of songs. So if the movie tasted success then it was a lottery and if it tanked then the life was in the midst of misery. Now the industry survives on mullah and hype because the fore runners of the industry are big Corporate Honchos.
The trend began back in 2004, when Yash Raj Films became YRF with the release of Veer Zaara it became a brand to reckon with. The strategy was to produce 3-4 films a year; these were not mere films but a packaged product for definite consumer. A full proof idea was followed- a huge budget, bigger star cast and good music. This was done with a difference which was a new captain of the ship was appointed every time with a new release. This formula churned out hits like Hum Tum, Dhoom, Chak De India etc. But 2007 was not that great because of the entry of new players in the game who played their game interestingly and differently.
UTV can be named as a second big player of the league. The films UTV opts for are not regular ones but are more story oriented and are powerhouses as far as the acting mind it acting and not actors are concerned. Thus, the films like A Wednesday, Fashion, Dev D, Aamir etc. became their identity. These genres of films were openly welcomed at the box office. Another name worth mentioning is Karan Johar’s Dharma Production which has created a niche for itself from the audience perspective.
Moreover, Anil Ambani’s group BIG Pictures has given films like Jodha Akbar, 3Idiots and also wrecked like Raavan and Kites. They strategically got in the picture of film production, distribution, exhibition and processing. And because of this strategy BIG got freedom of purchasing movies at high price. Hence, success and crunches followed.
All these movies have changed the face of Indian Cinema. It’s no longer three shifts a day industry. The budget is no longer cut at the cost of technology. Nor the stars neither the item songs but its only and only story that matters now. Freedom to make such story based films like Rang De Basanti, Chak De India is what Corporate culture has brought into this money driven industry.
It’s a new era belonging to these kinds of films. It’s all about indulgence to the hilt! And the floodgates for opportunities are waiting.
